Find keywords that competitors are paying for that you can rank for instead.
Find competitor content that ranks well but doesn’t match search intent very well.
Find keywords that competitors rank for and you don’t.
Performing an SEO competitor keyword analysis lets you: In fact, your competitors can be a goldmine of useful information that you can use as part of your SEO strategy. There will always be new trends, new tools, and new algorithm updates to reset the landscape. It is difficult, if not impossible, to be completely aware of all possible keywords and SEO best practices by yourself. Performing a keyword analysis on your competition helps you stay competitive. It will help you stay competitive and find new opportunities that you may have missed.
Get an idea of how difficult outperforming them in the SERPs will be.Įven if your website is ranking highly, it’s still a good idea to keep tabs on what competing sites are doing.
Get an idea of the SEO tasks you NEED to prioritize.
Find strengths in your competitors (then reverse engineer them!).
Find weaknesses in your competitors (then capitalize on them!).
Learn what works (+ what doesn’t) in your niche/industry.
Here’s what you will learn by taking a deep dive into your competitors: In super-simple terms: you want to find keywords your competitors are ranking for, but you (or your clients) ARE NOT.Ī good competitive keyword analysis will give you the full picture of how top ranking websites are performing in terms of SEO. This can help you to find missed opportunities and new keywords to target. And then working out what they did to achieve those rankings. What Is Competitor Keyword Analysis?Īn SEO competitor keyword analysis is the process of researching what keywords your main competition ranks for. In this guide, you’ll learn what competitor keyword research is, why you should use it, the process we use at Loganix (+ a free template for running your own analysis). One solution is to steal reverse engineer what is working for your competitors. You might even find that your website is slowly losing ground to your competitors over time. It can be difficult to stay on top of new keywords, the latest trends and best practices on your own. You need to do some competitor keyword analysis. Ever wondered why your competitors are beating you in the organic SERPs?
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